Status tiers represent different levels of achievement or progression that users can attain based on their engagement, actions, or accomplishments.
To support a wide range of engagement strategies, we’ve introduced three core components:
1. Tier Groups
Tier Groups define distinct progression paths for users. Each group represents a specific objective or context.
- Purpose: Manage multiple tier structures based on different goals or campaigns.
- Example:
- Loyalty Tiers — For long-term user engagement
- Event Tiers — For time-bound campaigns and seasonal events
- Example:
2. Tiers
Tiers are the individual levels within a Tier Group that users progress through.
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Purpose: Represent a user's advancement along a specific path.
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Features:
- Defined entry criteria (e.g., points thresholds, activity levels)
- Unlock unique rewards or privileges at each level
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Example Progression:
Bronze → Silver → Gold → Platinum → Black
3. Benefits
Benefits are the perks associated with each tier that provide added value to users.
- Purpose: Incentivize users through tangible rewards and privileges.
- Examples:
- Bronze: Standard access
- Gold: VIP event invitations, exclusive discounts
- Platinum: Early access to new features or content