What is Segment?

With Segment, you can collect, transform, send, and archive your first-party customer data. Segment simplifies the process of collecting data and connecting new tools, allowing you to spend more time using your data, and less time trying to collect it. You can use Segment to track events that happen when a user interacts with the interfaces. “Interfaces” is Segment’s generic word for any digital properties you own: your website, mobile apps, and processes that run on a server or OTT device.
When you capture interaction data in Segment, you can send it (often in real-time) to your marketing, product, analytics tools, and data warehouses. In most cases, you won’t even need to touch your tracking code to connect to new tools.

How Segment Works?

In a nutshell, the Segment libraries (Sources) generate messages about what’s happening in your site or app and send them to the Segment servers. The segment then translates the content of those messages into different formats for use by other tools (which the Segment calls Destinations) and sends the translated messages to those tools. The Segment servers also archive a copy of the data and can send data to your storage systems (such as databases, warehouses, or bulk-storage buckets).


How Livelike and Segment will benefit your platform?

When livelike is set as the destination, the segment will send data to livelike, enabling customers to provide rewards and perform automation in response to events that occur within the source application.

Improved User Engagement: Livelike enables customers to offer rewards to their users in response to specific events within their source application. This can help increase user engagement and retention by providing a more personalized and gamified user experience.

Automation: By integrating Segment and Livelike, customers can automate the process of delivering rewards to users based on specific events or triggers within their application. This can save time and resources by eliminating the need for manual intervention.

Enhanced Data Analysis: Segment provides detailed insights and analytics about user behavior and interactions with the source application. By integrating with Livelike, customers can gain further insights into how users engage with reward systems and gamification features, allowing for more informed decision-making and optimization of the user experience.

Flexibility: Both Livelike and Segment are highly customizable and can be tailored to meet the specific needs of each individual customer. This allows for a more personalized and effective approach to engaging users and delivering rewards.


Livelike can be configured as a Source as well as Destination on Segment Dashboard.

How to configure LiveLike as a Destination on Segment Dashboard?


Make sure you have an account with Segment

Make sure you have an account with Segment and have access to their dashboard.

We have made enabling this feature very easy for you and please follow the below steps in LiveLike CMS for integration.

  1. Navigate to Integrations then look for Segment and click Connect button to start integrating.
  1. Copy the Client id and Producer Token

From the Segment web app dashboard, navigate to Connections > Catalog. Under the Destinations tab, search for “LiveLike Cloud Mode (Actions)”, and select the destination.

  1. Click Configure LiveLike button on the top right.
  1. Select the source that will send data to “LiveLike Cloud Mode (Actions)”, click Next to enter the name of your destination.
  1. Enter Destination name, select Fill in settings manually and click Save
  1. Paste the corresponding Client ID and Producer Token. Enable Destination and Save Changes.

Data flow from Segment to Livelike as Destination


Client Side Integration

Before sending events to Segment and making Livelike compatible to accept the data, you will need to send additional properties in the payload.
Refer to LiveLike Cloud Mode (Actions) Destination for more details.

What’s Next

You will successfully complete Livelike as Destination on Segment after completing all the above steps. The next step is to set up the Rewards. Please read this documentation to set up rewards.