How to Create A/B Quest in CMS

Log in to the CMS.

1. Navigate to Quest

From the left-hand menu, click Quests.

Click “Create ” to create Quest.

After clicking on Create below page will open up

2. Configure Basic Quest Details

On the Create Quest page, enter the following details:

• Quest Name – e.g., “New User Quest”

• Description (optional) – Brief summary of the quest’s purpose.

• Quest Duration – Choose one of the three options:

  Use this option when the quest doesn’t need a specific start or end time. Ideal for ongoing or evergreen quests that users can complete anytime.

• User Groups (optional) – Assign which user groups can access this quest.

• Enable A/B Testing – Toggle ON to create an A/B Quest.

Once enabled, you’ll see the following additional fields:

• Test Name – e.g., “Task Complexity Experiment”
• Test Description (optional) – e.g., “Test whether shorter, easier tasks (Variant A) or longer, more effortful tasks (Variant B) result in higher quest completion rates and sustained engagement.”
• Variant A Name – e.g., “Light Engagement”
• Variant A Description (optional) – “Encourage easy, fast wins to boost overall participation and quest completions.”
• Variant B Name – e.g., “Deep Engagement”
• Variant B Description (optional) – “Measure if deeper, more time-intensive tasks create stronger engagement, even with equal rewards.”

Click "Continue" to proceed.

Configure Quest Objectives

Each variant (A & B) requires separate tasks.

Variant A

• Quest Task Name – Enter a task name for Variant A.
• Target Value – Number of times the task must be performed.
• Enable Link Action – Use the dropdown to select or search for the action to link.
• To add another task for Variant A, click + Add Task and repeat.

Variant B

• Quest Task Name, enter a task name for Variant B.
• Set Target Value – number of times the task must be performed.
• Enable Link Action – Use the dropdown to select or search for the action to link.
• To add another task for Variant B, click + Add Task and repeat the steps.

Click Continue when both are configured.

Configure Rewards (Optional)

You can reward users upon quest completion.

Variant A – Prediction

• Reward Item – Choose a reward from the dropdown.
• Item Amount – Specify reward quantity.

To add more rewards, click "+ Add Reward" under Var A and repeat.

Variant B – Voting

• Reward Item* – Choose a reward from the dropdown.
• Item Amount – Specify reward quantity.

To add more rewards, click "+ Add Reward" under Var B and repeat.

Add to Leaderboard (Optional)

• Select Update All Leaderboards or Update Selected Leaderboards.
• If selecting specific leaderboards, choose them from the dropdown.

Add Badges (Optional)

• Variant A – Select a badge from Var A available section.
• Variant B – Select a badge from Var B available section.

Add Sponsor (Optional)

Enable the Sponsor toggle.

• Select a sponsor for Variant A.
• Select a sponsor for Variant B.

Publish or Save Draft

After all configurations are complete:

• Click Publish to make the A/B Quest live.
  Before publishing, both variants must pass all validation checks:
  • Each variant includes at least one task.
  • Shared fields — such as quest name, duration, and user group — are consistent across variants.
  • Task names are unique (no duplicates within the quest or between variants).
  • If rewards are added, each item must have an assigned value.
    Once validation is complete and the quest is published:
  • Variants are locked and can no longer be edited or deleted.
  • The parent quest status automatically updates to Published.

• Or choose Save and Quit to save it as a draft.

Your A/B Quest is now live!

The CMS will automatically segment users into Variant A or B groups and track their engagement, completion, and rewards.