What are streaks?

Streaks are an engagement mechanic that reward users for performing an action consistently over time or across repeated opportunities. A streak tracks a user’s progress as they repeat a defined behavior—such as watching content, making predictions, checking in, or completing challenges—and rewards them for maintaining that consistency.
A streak starts when a user performs a defined action and continues as long as the user meets the streak rules. If the rules are broken, the streak resets

Why use streaks?

Streaks help drive meaningful product outcomes by:

• Increasing user retention through habit-building
• Encouraging repeat behavior (daily, weekly, or event-based actions)
• Boosting content consumption (games, predictions, challenges, etc.)
• Driving deeper engagement with rewards tied to consistency
• Creating urgency and motivation through progress and milestones

From a business perspective, streaks are especially useful for:

• Sports predictions
• Arcade or casual games
• Fitness challenges
• Content consumption (episodes, videos, quizzes)
• Loyalty and reward programs

How Streaks Work (High Level)

• A client configures a streak in CMS using a preset such as Periodic (Daily, Weekly, Monthly - time and action based) or Consecutive Action (only action based, no time dependency).
• The streak listens to eligible user actions such as voting, watching content, login, making predictions, playing mini game, etc.).
• Each time the user performs the action:
  Progress is evaluated against streak rules Streak milestones are checked Rewards are granted if streak milestones are reached
• Streaks can be: Frozen (user-level or global) Targeted to specific User Groups Timezone-aware
• All activity is logged for analytics and reporting.

Types of Streaks

Streaks can be broadly classified into Periodic Streaks and Consecutive Action Streaks, with Streak Milestones acting as reward checkpoints.

Periodic Streaks (Time-Dependent):

A streak where users must perform an action within a recurring time window (daily, weekly, monthly).

How it works:

• Each period is evaluated independently
• Missing a period breaks the streak
• Timezone-aware

Examples:

• Make a prediction every day
• Play 2 trivia games every week
• Referring 5 friends every month

Consecutive Action Streaks (Action-Dependent):

A streak based on successful consecutive actions, independent of time / when those actions are performed.

How it works:

• Progress depends on uninterrupted success
• Time gaps don’t matter
• One failure resets the streak

Examples:

• Correctly predict 3 match outcomes in a row
• Win 3 games consecutively
• Send a chat message on every match day in a tournament

Streak Milestones

Streak Milestones are reward checkpoints within a streak. Instead of rewarding only at the end, milestones allow rewards at incremental progress points (streak lengths).

How it works:

• Focuses on participation rather than perfection
• Evaluated within a defined scope or window (as long as streak is active)

Examples:

• Get bonus points for 3/5/7 consecutive correct predictions
• Earn points on every streak length increment

Streak Milestones can be of two types:

• Recurring - Set a periodic length interval for users to get rewards
• Custom - Define a custom streak length to be rewardable

Streak Milestones inherently can be configured to allow or stop each achieved milestone to be rewardable after user streak resets.

How Streaks Are Configured in CMS (High Level)

Streaks are created and managed via the CMS → Streaks section.

At a high level, configuration includes:

• Selecting the streak type (Periodic / Consecutive Action)

• Defining the triggering user action

• Setting time windows or action thresholds (for Periodic); Setting targets (for Consecutive Action)

• Assigning rewards for streaks milestones

• Publishing the streak to targeted user groups

• Once published, streak progress and rewards are automatically tracked based on user activity.