Overview

Reward Multipliers allow you to amplify the points a user earns from any activity by a defined factor. Instead of a user earning the base point value for an action, the multiplier scales that reward - a 3x multiplier on a 100-point action yields 300 points.

Multipliers are a powerful lever for driving specific behaviors: rewarding loyalty milestones, boosting engagement during high-value windows (events, campaigns, seasons), or incentivizing users who have earned a special status. They are always scoped - by time, by user segment, or by activation - so you remain in precise control of who benefits and when.

LiveLike supports two types of Reward Multipliers, based on activation method:

---

Type 1: Automatic Multiplier

What It Is

An Automatic Multiplier is active for all eligible users during a defined time window - no user action required. When configured, any earn activity a user completes during the active window is automatically credited at the multiplied rate.

Auto-activation multipliers support User Group scoping, so the multiplier can be restricted to a defined segment of your audience rather than applying globally.

Key Parameters

Use Cases

Use Case 1: Event-Day Boosts with Attendance-Based Tiers

A sports franchise wants to reward fans who have shown progressive loyalty across a season. For their home games, they want different multiplier tiers to apply based on how many home games a fan has already attended.

• Create a user group fans_attended_3_or_more_games and assign users who qualify dynamically using rule-based user groups
• Create a user group and assign users: fans_attended_5_or_more_games and assign users dynamically
• Configure an auto-activation multiplier of 3x scoped to fans_attended_3_or_more_games, active on Game Day 6
• Configure a second auto-activation multiplier of 5x scoped to fans_attended_5_or_more_games, active on Game Day 6

On that game day, users in the respective group automatically earn at the elevated rate. Users outside the groups earn at base rate. No manual action needed from the user or the operator on game day.

Use Case 2: Seasonal Campaign Windows

A streaming platform wants to run a "Binge Week" campaign where all users earn double points on any watch activity for 7 days.

• Configure an auto-activation multiplier of 2x with a 7-day start_date / end_date window
• Leave user_group_id unset so it applies globally to all users

All users earn 2x on any configured earn action during that window. The campaign ends automatically when the window closes - no manual intervention required.

Use Case 3: Targeted Re-engagement

An app identifies users who haven't engaged in 30 days. To bring them back, they want to offer elevated rewards for a limited window without broadcasting it to active users.

• Create a dynamic user group: lapsed_users_30_days
• Configure an auto-activation multiplier of 4x scoped to this group, active for 14 days

Lapsed users who return earn at 4x without knowing it's a targeted campaign. Active users are unaffected.

Setting Up (CMS)

1. Navigate to Reward Multipliers → Create New
2. Set a Name and Description (optional)
3. Enter the Multiplier Factor (e.g., 3 for 3x). Multiplier factor does not support decimal values
4. Select Activation Type: Automatic
5. (Optional) Set the Start Time and End Time (can be the same date for a single-day boost). Time must not be in the past
6. Select the Reward Items. A multiplier can have one or more reward items linked. On activation, all linked reward items will be impacted
7. (Optional) Under User Group, select one or more user groups to scope the multiplier
8. Publish the multiplier. You can also Save & Quit to keep it in "Draft" status for editing/publishing later.

Note: If no user group is selected, the multiplier applies to all users during the active window.

Setting Up (API)

Steps to Create Reward Multiplier.

---

Type 2: User-Activated Multiplier

What It Is

A User-Activated Multiplier is earned by the user (through reaching a streak milestone, unlocking a tier, etc.) but does not activate until the user explicitly chooses to activate it. This gives users agency - they can time their activation to coincide with a high-value activity to maximise the benefit.

This type introduces a strategic dimension to loyalty: the multiplier is a prize that users hold and deploy deliberately.

Key Parameters

Note: Expiry date only impacts users' ability to earn a multiplier. Once earned, users can activate the multiplier at any point, even past the expiry date.

Use Cases

Use Case 1: Streak Completion Reward

A fitness app rewards users who complete a 7-day activity streak with a 2x points multiplier they can deploy whenever they choose.

• Configure a user-activated multiplier of 2x, granted on milestone_reward event when streak_length = 7 (for a 7-day streak)
• Set active_duration: 24 hours (once activated, it's live for 24 hours)

Users who reach that milestone earn a 2x multiplier. They choose when to use it, making the reward feel more personal and strategic.

Use Case 2: Tier Attainment Perk

A loyalty program grants a 5x multiplier to any user who reaches Gold tier. The multiplier can be saved and deployed during a future high-value session.

• Configure a user-activated multiplier of 5x, granted on assigned_to event where tier = gold
• Set active_duration: 48 hours (active for 48 hours once triggered)

This makes reaching Gold tier feel impactful immediately (a meaningful prize lands in their account) while giving users time to plan how to use it.

Use Case 3: Welcome-Back Reward for Returning Users

A platform identifies users returning after a long absence and wants to greet them with a multiplier so it feels like a personal gift rather than an automatic benefit.

• Configure a user-activated multiplier of 3x, granted on a custom event tracking user's return (first login after 60-day gap)
• Set active_duration: 72 hours

Because users must activate it, the interaction creates a moment of delight and intent - far more memorable than a silent automatic activation.

Setting Up (CMS)

1. Navigate to Reward Multipliers → Create New
2. Set a Name and Description (optional)
3. Enter the Multiplier Factor (e.g., 3 for 3x). Multiplier factor does not support decimal values
4. Select Activation Type: User-Activated
5. Select Duration: 24 hours / 30 mins / etc.
6. (Optional) Set the Start Time and End Time (can be the same date for a single-day boost). Time must not be in the past
7. Select the Reward Items. A multiplier can have one or more reward items linked. On activation, all linked reward items will be impacted
8. (Optional) Under User Group, select one or more user groups to scope the multiplier
9. Publish the multiplier. You can also Save & Quit to keep it in "Draft" status for editing/publishing later.

Note: If no user group is selected, the multiplier applies to all users during the active window.

Linking Multiplier to other Loyalty Features (CMS)

1. Navigate to Streak Milestone page and select one or more multipliers available in the drop-down list. Only published, user-activated multipliers can be linked to a streak milestone.
2. Navigate to Tier Benefits page and select a multiplier available in the drop-down list. Only published, user-activated multipliers can be linked to a tier benefit. Each Tier Benefit can only have one multiplier linked. To add more multipliers, create new Tier Benefits within a Tier.

Setting Up, Linking & Activating (API)

Steps to Create Reward multiplier

Steps to Link Reward Multiplier with:

• Streak Milestones
• Tier Benefits

Granting the multiplier to a user (on trigger event)

When the qualifying event fires, the platform automatically issues the multiplier to the user. Note: At present, users cannot be manually awarded a reward multiplier. Only qualifying events issues it.

Step to Manually Activate User-Earned Multiplier

---

Managing Multipliers

Updating a Multiplier (CMS)

1. Navigate to Reward Multipliers
2. Locate the multiplier and click Edit
3. Update the desired fields
4. Publish changes

Note: A reward multiplier can be fully updated while it is in the draft state, allowing modification of all configuration fields before publication.

Once a multiplier is published, only a limited set of fields can be updated to preserve configuration integrity. The following fields remain editable after publication:

• name
• description
• starts_at
• expires_at
• attributes

All other fields become immutable after the multiplier is published

Changes to a published automatic multiplier take effect immediately. For a published user-activated multiplier, changes take place for the multiplier earned in future. Already earned/activated multiplier are not impacted.

Managing a Multiplier (API)

Steps to create & manage rewards multiplier

---

Stacking & Override

Concurrency Rules

Each multiplier type has its own concurrency constraint, enforced at different levels:

In short: a user can hold at most one live user-activated multiplier and one live automatic multiplier per reward item at any point in time.

---

Stacking: User-Activated + Automatic Together

A user can have one user-activated and one automatic multiplier active simultaneously on the same reward item. When both are active, the platform combines them - but how they combine is a global application-level configuration. Contact your LiveLike account team to confirm which stacking mode is enabled for your application.

Note: Stacking mode is not configurable from the CMS/API. If you need to change the stacking behaviour for your application, raise it with your LiveLike account team.

---

Override: Replacing a Live User-Activated Multiplier

By default, a user cannot activate a new user-earned multiplier on a reward item when one is already active. However, override can be enabled at the global application-level configuration, allowing a new user-activated multiplier to replace the currently active one.

Important: Override does not evaluate which multiplier is "better." It simply replaces the currently active multiplier with the newly activated one - regardless of value or remaining duration. The replaced multiplier is forfeited.

Note: Override is not configurable from the CMS/API. It is enabled or disabled at the application level. If your use case requires override to be on or off, communicate this to your LiveLike account team. When override is off, users who attempt to activate a second manual multiplier will see an error; ensure your UI handles this gracefully by surfacing their currently active multiplier.

---

Frequently Asked Questions

Setup

Can I link more than one reward item to a multiplier?
Yes - multipliers can be linked to a multiple reward items. It impacts all linked reward items when active.

Can I reuse the same automatic multiplier configuration for a recurring event (e.g., every game day)?
No, start / end date cannot be changed once those dates have passed. However, you can clone an existing automatic multiplier and update the dates. To avoid setup errors on repeating campaigns, consider creating all instances in advance.

I want different multiplier values for different user segments during the same time window. Is that supported?
Yes for automatic multipliers - configure one multiplier per segment, each scoped to its own user group, but ensure the groups are mutually exclusive. However, two automatic multipliers on the same reward item cannot have same multiplier factor during the same time window; the platform will reject the configuration during setup.

What does "linked to a reward item" mean? Does the multiplier apply to all earn actions?
A multiplier is scoped to specific reward item(s) (e.g., tier points, event points). It applies to all earn actions that credit that reward item(s). If a user completes an action that credits a different reward item, the multiplier does not apply.

Can I scope a multiplier to a specific earn action rather than a reward item?
Not directly - multipliers are tied to reward items, not individual actions. If you need action-level targeting, structure it by ensuring the relevant earn action is the only one crediting the targeted reward item, or contact your LiveLike account team to discuss your use case.

Can I set a multiplier with no start/end date?
Start/End date is optional for user-activated multiplier. However, it is required for automatic multipliers.

---

Updating and Managing

Can I edit a multiplier that is published / currently active?
Yes, but it's limited. Only multiplier name, description, start/end date (if not already in the past) and attributes can be edited once the multiplier is published. Change is near real-time.

Can I extend the end date of an active automatic multiplier?
Yes - you can update the End Date, provided it has not yet passed. The multiplier will continue to apply through the new end date without any interruption.

Can I change the user group linked to a multiplier after it has been activated?
No. Only multiplier name, description, start/end date (if not already in the past) and attributes can be edited once the multiplier is published.

What is the difference between deleting and archiving a multiplier?
Deleting removes the configuration entirely. This is irreversible. Only multiplier is "Draft" status can be deleted.

Archiving deactivates the multiplier but preserves the configuration in LiveLike backend. For automatic multiplier, it stops new earn events from being boosted. For user-activated multipliers, it stops users from earning or activating an already earned multiplier. Any live user-activated multipliers will cease to boost earnings.

Can unarchiving a multiplier resume status quo?
Duration of multipliers run independently from archiving/unarchiving. If a multiplier was archived for a specific duration, it will count towards the actual duration of the multipliers. So if a multiplier expires while it was archived, it would continue to stay expired after being unarchived.

---

Linking and Activation

A user earned a multiplier but hasn't activated it. How long do they have?
Activation is not time-bound once a multiplier is earned by the user. They can activate it at any point in time, even if the expiry date for that multiplier has passed. Expiry date only impacts users' ability to earn a multiplier.

Can a user see all multipliers they have earned?
Yes - all user multipliers (with status as active, earned & expired) can queried via the List User Reward Multiplier API.

Once a user activates a manual multiplier, when does it expire?
It remains active for the duration set in active_duration, counted from the moment of activation.

Can I grant a user-activated multiplier to a user directly, without them completing a trigger event?
No - users can only earn user-activated multiplier from specific trigger events (such as reaching a streak milestone, unlocking a tier, etc.). It cannot be manually awarded.

---

Stacking and Override

Can a user have two automatic multipliers active at the same time?
The only restriction enforced at the configuration level is that the platform will not allow two automatic multipliers on the same reward item having same multiplier factor, with overlapping time windows. If a user belong to more than one group linked to different multipliers and overlapping time window, preferred rules of stacking will apply. However, it is advisable that groups be mutually exclusive to keep implementation clean and predictable.

Can a user have two user-activated multipliers active at the same time?
No - only one user-activated multiplier per reward item can be active at a time. If override is off (the default), a user cannot activate a second user-earned multiplier while one is already active. If override is on, activating a new one immediately replaces the existing one - it is not stacked.

What is the difference between stacking and override?
Stacking refers to a user having more than one multiplier active simultaneously - this is allowed in some cases discussed above and the two values are combined based on globally configured rules (additive / multiplicative). Override refers to a user replacing a live user-activated multiplier with a new user-activated multiplier - this is only permitted if enabled globally at the application level.

Does override pick the better multiplier (higher value or longer duration)?
No. Override is not intelligent - it simply replaces the currently active multiplier with the newly activated one, regardless of which is more favourable. The replaced multiplier is forfeited entirely. This behaviour is intentional and consistent.

Who controls whether override and stacking mode are enabled?
Both are global application-level configurations managed by LiveLike, not exposed in the CMS/API. If you want to change the override setting or the stacking mode (additive vs. multiplicative) for your application, contact your LiveLike account team.

If a user has both a manual and auto multiplier active (stacking), how is the combined value calculated?
Depending on your application's stacking mode: additive sums the values (2x + 3x = 5x), multiplicative multiplies them (2x × 3x = 6x). To confirm which mode is active for your application, check with your LiveLike account team.