Sweepstakes Events

Below is a list of analytics events triggered in Sweepstakes, along with their details.

Note: For a practical implementation reference, explore our , where event listeners have been integrated and forwarded to Google Analytics (GA).

Event List

Event Name

Event Trigger Condition

Event Properties

(not included default event properties as outlinedhere )

Event Description

session_start

When the user starts a web session.

Marks the beginning of a session.

session_stop

When the user exits the web session.

duration (in seconds)

Tracks the total session length.

view_sweepstake

Triggers when user views the sweepstake details or landing screen

Track user viewing sweepstake details or landing screen

click_join_sweepstake

Fires when the user taps or clicks the Join/Participate button on any screen, indicating the initiation of participation.

source (string)

Triggered when a user clicks on the Join or Participate button to start participation in the sweepstakes.

extra_entry_earned

Fires when a user successfully earns an extra entry after completing a qualifying action (e.g., email submission, referral, or similar)

source (string)

Triggered when a user earns an additional entry through actions such as email submission, referrals, etc